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holiday commercial

Why Peloton’s Holiday Commercial was Actually a Huge Success

TechBy Sean BoyceDecember 18, 2019

If you haven’t seen it yet, Peloton has recently released a new holiday commercial.   If you do know about this commercial, then you also likely know about all the outrage from it – detailed here (rather hilariously) by Comedy Central’s Trevor Noah.   What I’m going to talk about is how this commercial, despite the outrage,…

The Dangers of Layering a Trend on Top of Your Product Business

The Dangers of Layering a Trend on Top of Your Product Business

PositioningBy Sean BoyceDecember 18, 2019

Sometimes when we’re building and selling our product, we feel things aren’t moving fast enough.  In order to speed things up, we experiment with different strategies.   A strategy I’ve written about before, details how to retool your product positioning by taking advantage of recent trends.  The way the strategy goes is, if you can connect…

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