My name is Sean Boyce and I offer product strategy consulting services through my company NxtStep. I can help make your B2B (Business to Business), SaaS (Software-as-a-Service) company successful. Email me to learn more at sean@nxtstep.io.

The power of positioning

Positioning is powerful.  Done well, it makes you think of only that product or service to solve a specific problem. Ever needed something to tie some wires together?  Are you thinking Ziptie or maybe Velcro? Ever needed a bag to store some almonds or chips?  Are you thinking Ziplock bag? What about storing food you cooked in…

Poor usability is Expensive

Usability is a big deal when it comes to software products.  The company Pendo produces and annual report on the topic that tells us why it’s so important. “Pendo determined that 80 percent of features in the average software product are rarely or never used.” That’s right 4 out of 5 features that are built are…

Build the process before the product

Back in college one of my software engineering professors drove home that computers aren’t smarter than human, they are faster.  This is still largely true to this day and most importantly for the context of what I want to share with you. I know how exciting building a product can seem.  The allure of something that…

Never stop meeting people

Arguably the most attractive element of building a product is the ‘set it and forget it’ nature of running it.  It doesn’t exactly work like that, but that is the appeal – a product can scale seemingly indefinitely. The problem here is this allure causes people trying to build product businesses to think that they…

I guess I need a podcast now?

If you don’t know me personally, I’m obsessed with efficiency.  It drives everyone around me in my personal life crazy because nothing is ever fast enough. If somethings takes two steps, my thought process is always – “Why can’t it be done in one?” Good news is this drive often leads to strategies that have…

The Challenges of Fundraising with Bernstein Private Wealth Management’s Evan Linhardt

Vice President of Bernstein Private Wealth Management Evan Linhardt joins me to discuss the common challenges in growing fundraising campaigns, how nonprofits can combat power imbalances they have with key donors and the key elements to a strong relationship between donor and fundraiser. Evan Linhardt is a former nonprofit leader and public service executive and…

Are you doing random acts of marketing?

I’ve gone through a few iterations of investing in marketing for the companies I’ve built. I fell victim to the shiny object syndrome a few times as I hopped from writing blogs to emails to recording videos and messing around with social media. Ultimately I came realize that marketing is less about hopping on the…

When should you invest in marketing?

Like many things when it comes to product, most people get marketing wrong.  I know I did when I built my first product business. The biggest question I get about marketing is – ‘when should I start?’  However, I feel a more relevant question really is ‘how should I start?’ This is because the answer to the first…