My name is Sean Boyce and I offer product strategy consulting services through my company NxtStep. I can help make your B2B (Business to Business), SaaS (Software-as-a-Service) company successful. Email me to learn more at sean@nxtstep.io.

Pricing done poorly. The Oura Ring story.

There’s a movement underway related to sleep tracking and what’s referred to as bio-hacking.  Some of it gets a little out there, but in general it’s related to health and wellness. One popular subcategory is sleep tracking.  As such, smart devices are gaining real traction to help us with this effort.  One such example is the…

Pricing done poorly. The Remarkable story.

reMarkable is an e-ink tablet manufacturer and full disclosure, I have one and I use it all the time which makes this email hurt just a little bit more.  I want to talk to you about some recent pricing changes made by Remarkable regarding their product. Remarkable sells a premium, but rather simple product.  It’s basically a…

How to build a sales process for your product

Too many product companies view sales as art rather than science.  I reject that notion.  Product sales should be developed as a process with predictable and repeatable results. In this article, I’m going to walk you through how you can develop a sales process for your product.  When complete, you should have the ability to…

Pricing done well. The story of Netflix.

Netflix is everywhere today, but that wasn’t always the case. At one point, they were the new kid on the block and the incumbents weren’t taking them seriously – much to their own demise. Netflix has experienced continued success throughout the course of their company’s journey which has required them to reinvent who they are a…

Pricing done poorly. The Peloton story.

Peloton is a company that has attempted to bring the interactive group exercise experience to the comfort of your home.  They make bikes and treadmills with an interactive screen that tracks your progress and enables you to get a ‘class like’ experience from anywhere. The devices aren’t cheap (several thousand dollars minimum) and are getting…

Do you know your real competition?

Most product companies think of competition all wrong. One of my favorite stories about competition comes from the software company Intuit who makes the product TurboTax. When telling the story of how TurboTax came to be to a large audience, the team at Intuit first conducts a poll to see who they think their competitors…

The product pricing chicken and egg problem

Product pricing is tricky.  You’ve got a lot to consider when designing the business model for your product.  Are you scaring people away by charging too much?  Are you leaving money on the table or looking foolish by charging too little? At the end of the day, there’s a lot of analysis paralysis going on…

Designing your business model

There’s a lot to keep track of as you’re building your product.  It helps to have a place to organize everything. You may have heard of the Lean Startup before.  It’s a great book written by Eric Ries and it helps people stay on track towards building a strong value proposition for their product or…

Validating your value proposition

I’ve been involved with building countless software products throughout the course of my career and I’d like to take you behind the scenes a bit so you can learn more about how it works for your own benefit. I’ll start with a simple question – do you know how we budget for a software product…