My name is Sean Boyce and I offer product strategy consulting services through my company NxtStep. I can help make your B2B (Business to Business), SaaS (Software-as-a-Service) company successful. Email me to learn more at sean@nxtstep.io.

How to waste $1 million dollars on software

How would you like to spend $1 million dollars, lose 2 years of your life and get nothing? Well that’s exactly what happened to a county in Tennessee as they attempted to upgrade their court system software. The new software system was supposed to streamline their operation and save tens of thousands of dollars each…

Building software is too expensive

Custom software is expensive to build.  Even if you’re just building a prototype, you’ll likely need plenty of functionality that will drive the cost of development sky high. This is made worse when you don’t know exactly what you need to build.  Many change their minds while they build.  This is called scope creep and…

Building software takes too long

I’ve seen people spend YEARS building a software product only to never release it.  Ouch. Software products can take a long time to build – especially if you don’t know exactly what to build. A productized service on the other hand is just a set of steps organized into a procedure.  In fact, I built the first…

Productize a service first

Building a software product is hard. The failure rate is rumored to be higher than 9 out of 10. There are many reasons why software products fail.  In my opinion, the biggest reason is because people skip over the most important step, validating your product’s value proposition. Validating a value proposition requires flexibility so you…

Building Productized Service Businesses with Audience Ops and Process Kit’s Brian Casel

Founder of Audience Ops, Process Kit, and multiple other internet-based businesses Brian Casel joins me to discuss how he transitioned from freelance work to building productized service businesses, why he prefers this business model, and what it takes to manage multiple businesses at the same time… Brian Casel is a web developer, freelancer, and founder…

Always start with what you know

I was so excited to start my first product venture.  I couldn’t stop fantasizing about the possibilities and the wild success we were going to experience.  Needless to say, I was naive. My first product venture fell flat and I was dealt a big slice of humble pie.  This was also new to me because…

What role should passion play?

Years ago when I was recovering from the failure of my first product I was asked a pointed question by one of the members of the founding team of the startup that I was currently working… ‘How passionate are you about our mission?’ This question really made me think.  It was a simple question but the…

The power of knowing your Real competition

To put it rather simply, most people building product businesses think of competition all wrong. As product builders we obsess over other people ‘competing’ in our space.  That’s in quotes because who we typically think of as our competition doesn’t match with our customer and that’s a BIG problem. You see the key is laser…