My name is Sean Boyce and I offer product strategy consulting services through my company NxtStep. I can help make your B2B (Business to Business), SaaS (Software-as-a-Service) company successful. Email me to learn more at sean@nxtstep.io.

The advantage of being in the target market

There are many reasons why products fail.  An often overlooked one is how well you understand your target market. When I started in product many years ago, I made some big mistakes and things didn’t go well.  One of those reasons was that I didn’t know everything I needed to know about the target market…

Solve your own problem, just like Onlinejobs

I’m always thinking about how I can better communicate effective product strategies.  This is all in an effort to full-fill the mission I’ve set for myself to help rid the world of product failure. Occasionally I get some help with communicating my message from others that have also done it successfully. Recently, I interviewed John…

Solve your own problem, just like Basecamp

I write a lot about product strategy. A strategy that I’ve become increasingly excited about sharing is solving your own problem. There are so many great examples of effectively leveraging this strategy. Perhaps the most famous example comes from a company called Basecamp. Basecamp is a software product that was built to solve problems experienced…

Virtual Workers and The Benefits of Hiring Online with Onlinejobs.ph’s John Jonas

Outsourcing pioneer, virtual work guru, and Founder of onlinejobs.ph John Jonas joins me to discuss the benefits of hiring online, how to build long-lasting relationships with virtual workers, and how he’s built his business for constant growth…  John Jonas is an outsourcing pioneer, virtual work guru, and Founder of onlinejobs.ph. He’s been helping small businesses outsource…