It’s a great question, but whether or not you realize it – it may also be irrelevant. I say this because the motivation to build a product to solve your problem is all about you and your business. The key here is to make sure that your situation is much improved by this product. I’ve done…
There are many reasons why products fail. An often overlooked one is how well you understand your target market. When I started in product many years ago, I made some big mistakes and things didn’t go well. One of those reasons was that I didn’t know everything I needed to know about the target market…
I’m always thinking about how I can better communicate effective product strategies. This is all in an effort to full-fill the mission I’ve set for myself to help rid the world of product failure. Occasionally I get some help with communicating my message from others that have also done it successfully. Recently, I interviewed John…
I write a lot about product strategy. A strategy that I’ve become increasingly excited about sharing is solving your own problem. There are so many great examples of effectively leveraging this strategy. Perhaps the most famous example comes from a company called Basecamp. Basecamp is a software product that was built to solve problems experienced…
Head of Product Marketing at Adobe Advertising Cloud Mary Sheehan joins me to discuss what product marketing is, how we can tell if product marketing is effective, and the difference a product marketer has from a traditional CMO… Mary Sheehan is the Head of Product Marketing at Adobe Advertising Cloud, the host of the…
Years ago I set out on a mission to rid the world of product failure. I thought the crazy high failure rate of products (greater than 9 out of 10) was insane and if I could even make a dent in that number then I could help a lot of people. A big part of…
Outsourcing pioneer, virtual work guru, and Founder of onlinejobs.ph John Jonas joins me to discuss the benefits of hiring online, how to build long-lasting relationships with virtual workers, and how he’s built his business for constant growth… John Jonas is an outsourcing pioneer, virtual work guru, and Founder of onlinejobs.ph. He’s been helping small businesses outsource…
After you’ve identified problems worth solving and selected the problem you wish to solve, the next step is to think through exactly how you are going to solve this problem and provide value to your client. Since you are likely interested in building a product to solve this problem, you are probably at least considering…
When I speak with operators of professional services firms, they often have similar goals related to scaling and boosting profitability. Unfortunately, the typical structure of professional services firms are not naturally designed to support either of these goals. So to truly solve them we must get creative. At the same time, we often speak about…
If you’re a key member of a company that offers professional services and you’d like to be successful in product, I’d recommend that you consider two key paths. The first is to build a solution that will immediately benefit your professional services organization. The second is intended to compliment the services you currently offer and…