My name is Sean Boyce and I offer product strategy consulting services through my company NxtStep. I can help make your B2B (Business to Business), SaaS (Software-as-a-Service) company successful. Email me to learn more at sean@nxtstep.io.

How To Know If Your Product Positioning Is Off male hand paying with a credit card

How To Know If Your Product Positioning Is Off

Solving problems isn’t enough to make your product successful.  You must also position your product for success.   Product positioning is all about defining how your product is the best at something specific for a particular target market and does something that is very important for them.   When speaking with customers, have you experienced any of…