We pour our heart and soul into our product business, but that can be a real problem. This causes the all-too-common ‘forest through the trees problem’ when it comes to doing right by our customers and ultimately our product. If you’ve found yourself in one of these situations with your product business before then this…
Creating new features for your SaaS product is exciting. We hope that what we’re spending time building will be loved by everyone, but far too often it isn’t. On this topic, have you experienced any of the following? After releasing a new feature, customer enthusiasm is flat Customers simply aren’t using that feature You’re convinced…
Establishing pricing for your product business can feel like a real guessing game, but it shouldn’t be that way. Most product companies do not go about pricing their products the right way. In the process of selling your product have you ever experienced any of the following? Customer’s balk at your price of your product…
There are countless pitfalls to watch out for when trying to build a successful product business. Some are obvious, while others most certainly are not. One of the least obvious pitfalls to watch out for is something called the capability trap. Have you ever found yourself trying a product strategy that seemed to work previously…
In the world of building product businesses, being an expert is a disadvantage. If you consider yourself an expert in your craft, think long and hard about your answer to the next question. When was the last time you were wrong? If it’s been awhile, then you may be experiencing a symptom of a larger…
Many product businesses are born from ideas NOT problems. This is one of the reasons why the vast majority (9 out of 10) of product businesses fail. Why does this matter? It’s simple – if you start with an idea, it may not solve a problem and if your product business doesn’t solve a problem then…
Polaroid was a very early success story of high-tech in America. When it came to photography, Polaroid developed a dramatically different experience from the next best option at the time, which included taking photos and storing them on reels of film only for them to be developed days or weeks later. With a Polaroid camera,…
Less than two months before the nuclear disaster at Chernobyl, the Ukrainian Minister of Power proclaimed that odds of such an event happening were 1 in 10,000. Experts believed that such an event wasn’t possible. Clearly they were wrong. To build a successful product business, you must become an expert in all things industry related. …
You are in charge of developing a new type of car. The project will cost $5 million dollars to develop. After you’ve spent $4 million dollars and made 80% of the progress, news comes out that a better car has just been brought to market, rendering your car all but obsolete. What do you do at this…
Do any of these sound like your product company? Your product development team has never been busier You guys are shipping tons of features, seemingly ALL the time No one seems to be using those features In the world of building SaaS businesses, it’s actually quite easy to find yourself in one of these situations. …