My name is Sean Boyce and I offer product strategy consulting services through my company NxtStep. I can help make your B2B (Business to Business), SaaS (Software-as-a-Service) company successful. Email me to learn more at sean@nxtstep.io.

problems with focus groups - dark room with group of people at a table

The Problem with Focus Groups

Market researchers have been using focus groups as a tool for over 60 years.  While they can be useful in some instances, the epic failures of some products can be directly attributable to information gained through focus groups.  The most famous product launch disaster is still – even after almost 35 years – the introduction…