My name is Sean Boyce and I offer product strategy consulting services through my company NxtStep. I can help make your B2B (Business to Business), SaaS (Software-as-a-Service) company successful. Email me to learn more at

woman pulling money out of brown leather wallet

Product Management – Money Talks!

Most people are under the assumption that a product manager’s job is to manage a product.  In reality, their primary responsibility is to hone in on the customer’s needs. Regardless of how wonderful your product is, or how well-run your production and distribution departments are, if customers aren’t buying your product you don’t have a…

Man typing on laptop FullStory

What’s the story on FullStory?

FullStory is a powerful digital intelligence platform.  Let’s break the product down using the framework of the Product Launch System from NxtStep. Problem Anyone who has built a digital product is well aware of how difficult it can be to capture valuable analytics as they regard to usage.  Do your customers view your product as…

Product Marketing Frustration

My new product isn’t selling! Now what?

After many months – perhaps even longer – of creating a product that you believed would revolutionize your industry, you’ve launched it with underwhelming success. Naturally you are disappointed, but rather than wallow in self-pity, or throw in the towel altogether, what you really should be doing is a reevaluation with the purpose of discovering…