There are many reasons why products fail. An often overlooked one is how well you understand your target market. When I started in product many years ago, I made some big mistakes and things didn’t go well. One of those reasons was that I didn’t know everything I needed to know about the target market…
I’m always thinking about how I can better communicate effective product strategies. This is all in an effort to full-fill the mission I’ve set for myself to help rid the world of product failure. Occasionally I get some help with communicating my message from others that have also done it successfully. Recently, I interviewed John…
I write a lot about product strategy. A strategy that I’ve become increasingly excited about sharing is solving your own problem. There are so many great examples of effectively leveraging this strategy. Perhaps the most famous example comes from a company called Basecamp. Basecamp is a software product that was built to solve problems experienced…