The power of knowing your Real competition

To put it rather simply, most people building product businesses think of competition all wrong.

As product builders we obsess over other people ‘competing’ in our space.  That’s in quotes because who we typically think of as our competition doesn’t match with our customer and that’s a BIG problem.

You see the key is laser focus in on how your customer is solving their problem today.  THAT is your REAL competition.  Not necessarily the other companies trying to bring similar solutions to market.

So how do you know if you’re currently thinking of the competition all wrong and how do you uncover your real competitors?

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The customer.  All of these answers lie with the customer.  Talk to them and find out how they’re solving problems today.

If you need help with this process, email me and I’ll lay out some options for you.

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