• Why Your Product Isn’t Selling Well

    Why Your Product Isn’t Selling Well

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    We pour our heart and soul into our product business, but that can be a real problem. This causes the all-too-common ‘forest through the trees problem’ when it comes to doing right by our customers and ultimately our product. If you’ve found yourself in one of these situations with your product business before then this…

  • Why Your Customer Isn’t Using That Feature

    Why Your Customer Isn’t Using That Feature

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    Creating new features for your SaaS product is exciting. We hope that what we’re spending time building will be loved by everyone, but far too often it isn’t. On this topic, have you experienced any of the following? When it comes to conversations about further developing your product, customers will make a lot of feature requests. This…

  • An Exercise in Pricing Your Product: Measuring the Impact of the Expensive Problem

    An Exercise in Pricing Your Product: Measuring the Impact of the Expensive Problem

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    Establishing pricing for your product business can feel like a real guessing game, but it shouldn’t be that way. Most product companies do not go about pricing their products the right way. In the process of selling your product have you ever experienced any of the following? If so, you’re not alone. This happens to everyone building…