The Challenge

The Canary team wished to pursue a product development strategy that effectively aligned the wants and needs of both current and future customers. When NxtStep began its engagement, Canary’s product development process was heavily skewed towards specific customers rather than towards some new, recently identified, and attractive target segments. Additionally, Canary lacked experienced product leadership, creating uncertainty around the direction of their product. The team wanted validation that their product development efforts would satisfy both existing and future customer demands.

The Approach

NxtStep began by engaging with the Canary’s designated product lead to conduct its Discovery process to identify how product development operated currently. We identified a number of initiatives to pursue that would help Canary solve their challenges and become more proactive. The list below are some of the initiatives that were implemented successfully with NxtStep’s support and guidance:

The Solution

As a result of the services of the NxtStep team, Canary realized many benefits. Significant time savings was found by eliminating process waste. This gave time back to team members across the organization. Production capacity was increased from removing ad-hoc approaches and replacing them with effective, documented processes. Some of the details of the positive outcome from our engagement can be found in the list below.