Marketing for your product is powerful and critical for success, but it isn’t easy. Finish this phrase — “Maybe she’s born with it, maybe it’s….”. Sorry for that, if it’s any consolation that jingle is now stuck in my head too. However, you get my point — marketing is powerful and what is marketing to a product business — product positioning.…

There’s a reason why marketing invests heavily into experimentation.  This is because the market isn’t static, it’s ever changing. Constant testing and research is necessary to stay on top of the latest trends.   Depending on the market your product lives in, it could change at a faster or slower pace.  Regardless, you can take to…