• Validating your value proposition

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    I’ve been involved with building countless software products throughout the course of my career and I’d like to take you behind the scenes a bit so you can learn more about how it works for your own benefit. I’ll start with a simple question – do you know how we budget for a software product…

  • How to effectively manage product pricing

    How to effectively manage product pricing

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    I want to talk to you about the challenge of establishing effective product pricing.  This phase of building a product experiences a lot of chicken and egg type situations, for example, if I don’t know what people will pay, how will I know how much I can charge? You may be worried that if you…