If you’ve successfully completed the solution design phase, it’s now time to put the first version of an actual product together so you can provide something to your clients that they can actually use. In this article, we’re going to dive deep into the build phase. The build phase only comes after we’ve successfully completed…
Now that you’ve completed the customer discovery phase and identified the top problems worth solving. You are ready to move forward to the next step in the process, solution design. The solution design phase is all about validating everything possible about your solution (future product) before you actually build it. This phase is very important…
How to identify problems worth solving for your software product Over the course of my product career, I’ve heard all about effective (and ineffective) product strategies when trying to bring a new software product to market. Over the course of reading probably hundreds of books and testing out even more strategies on products of my…
Lean Startup for the Nonprofit World Background When I built my first software startup I was beyond excited. Knowing what I thought I knew about the startup world, all I had to do was work super hard, build a software product from scratch and once released (after it was perfect of course!) I wouldn’t be able to…
If you haven’t seen it yet, Peloton has recently released a new holiday commercial. If you do know about this commercial, then you also likely know about all the outrage from it – detailed here (rather hilariously) by Comedy Central’s Trevor Noah. What I’m going to talk about is how this commercial, despite the outrage,…
Sometimes when we’re building and selling our product, we feel things aren’t moving fast enough. In order to speed things up, we experiment with different strategies. A strategy I’ve written about before, details how to retool your product positioning by taking advantage of recent trends. The way the strategy goes is, if you can connect…
When your product is finally on the market, like everyone else, you’ll want it to sell rather quickly. In fact, the majority of your time and money will likely go towards getting your product into the hands of as many customers as possible. However, what many product business owners find out, is that this growth…
I was really hoping to build up to this punchline, but it’s too obvious to wait – baking soda was originally used for baking. Shocking I know. Especially coming from me, who loves thematic names. Hard to get more thematic then baking soda being used for baking. So why is this age old product the…
Once your product is out in the wild being used by customers, you should be doing everything in your power to measure their experience. You will undoubtedly have questions that need answers. Some of the bigger questions will likely be: Are customers getting value out of using your product? Who specifically is getting value out…
I’m a car guy. Since I was a little kid I’ve been fascinated by them. It started with toys then graduated to RC (remote controlled) models that I built myself from scratch and ultimately graduated to rebuilding classic muscle cars. It’s something that will always be in my DNA. What’s also great about cars is…