If you haven’t seen it yet, Peloton has recently released a new holiday commercial. If you do know about this commercial, then you also likely know about all the outrage from it – detailed here (rather hilariously) by Comedy Central’s Trevor Noah. What I’m going to talk about is how this commercial, despite the outrage,…
Sometimes when we’re building and selling our product, we feel things aren’t moving fast enough. In order to speed things up, we experiment with different strategies. A strategy I’ve written about before, details how to retool your product positioning by taking advantage of recent trends. The way the strategy goes is, if you can connect…
When your product is finally on the market, like everyone else, you’ll want it to sell rather quickly. In fact, the majority of your time and money will likely go towards getting your product into the hands of as many customers as possible. However, what many product business owners find out, is that this growth…
I was really hoping to build up to this punchline, but it’s too obvious to wait – baking soda was originally used for baking. Shocking I know. Especially coming from me, who loves thematic names. Hard to get more thematic then baking soda being used for baking. So why is this age old product the…
Once your product is out in the wild being used by customers, you should be doing everything in your power to measure their experience. You will undoubtedly have questions that need answers. Some of the bigger questions will likely be: Are customers getting value out of using your product? Who specifically is getting value out…
I’m a car guy. Since I was a little kid I’ve been fascinated by them. It started with toys then graduated to RC (remote controlled) models that I built myself from scratch and ultimately graduated to rebuilding classic muscle cars. It’s something that will always be in my DNA. What’s also great about cars is…
For those of you that have been following much of the content I product, you are no doubt well aware that there is much to do before you actually build your product. However, if you’ve ever asked yourself any of the following then this article is for you. When will I be ready to actually…
When preparing to build a new product business, much attention and time is spent on what to call our fancy new product. The good news is, I’m going to simplify this for you right now and give you some time back. First, some background. If you’ve ever agonized over what to call the product for…
Marketing for your product is powerful and critical for success, but it isn’t easy. Finish this phrase — “Maybe she’s born with it, maybe it’s….”. Sorry for that, if it’s any consolation that jingle is now stuck in my head too. However, you get my point — marketing is powerful and what is marketing to a product business — product positioning.…
There’s a reason why marketing invests heavily into experimentation. This is because the market isn’t static, it’s ever changing. Constant testing and research is necessary to stay on top of the latest trends. Depending on the market your product lives in, it could change at a faster or slower pace. Regardless, you can take to…