My name is Sean Boyce and I offer product strategy consulting services through my company NxtStep. I can help make your B2B (Business to Business), SaaS (Software-as-a-Service) company successful. Email me to learn more at sean@nxtstep.io.

“Hey you, buy this!”

If you’re anything like me, you get a ridiculous amount of messages on LinkedIn with people trying to sell you something.  It typically goes something like this. Hello First Name!! Let me tell you why we have the most delicious used cars that you could ever imagine!! Here’s a very long and drawn out list…

Product Sales: Hunting vs Farming

There are two primary ways of generating leads for your product business: hunting and farming.  Hunting is when you are proactively reaching out to prospects following your product sales process and farming is when you are investing in direct marketing activities that ultimately bring the leads to you more reactively. Both of these activities are…

The CEO is out at Peloton

In a previous email I talked about the laundry list of mistakes Peloton has made recently and the fallout they might experience because of it.  Well, turns out big changes were coming because the CEO has stepped down. My last message was about the product pricing mistakes I feel they made.  Those changes have undoubtedly had…