product manager stands up by a white board in meeting with three other people

Is Your Company Ready For a Product Manager?

Your product company has some traction (perhaps even some paying customers), but otherwise you feel stuck.  Whenever you task someone with figuring out why, it always seems to fall down the list and you wind up in the same spot you were in before.  Similar symptoms may include: Consistently missing traction goals Poor communication between…

bug in the grass

Is It a Bug or a Feature?

That’s not a feature request, that’s a bug! Your support team thinks it’s a bug.  Your engineering team thinks it’s a feature request.  Who’s right? Well ultimately the customer, but the point is that this dialogue happens at a lot of product companies and it’s a symptom of a larger problem. This in-fighting happens due…

market risk empty office

Overcoming Market Risk for your Product Business

Whenever we are working on building a new product business there is always risk.  The two most common categories are technology risk and market risk. Technology risk refers to whether or not is it possible to build our solution.  Market risk depends on whether or not anyone wants to buy what we’ve built.   I’ve said…

market share calculations laptop office

Using Market Share as a Strategy for Greater Profits

You’ve determined the appropriate product-market fit, created a product that solves an unmet need for consumers, and launched it with great fanfare.  Now is the time to pivot to growing your company. Focusing on increased sales is an obvious benchmark for measuring profits, but it’s not the only path to growth.  One of the most…

problems with focus groups - dark room with group of people at a table

The Problem with Focus Groups

Market researchers have been using focus groups as a tool for over 60 years.  While they can be useful in some instances, the epic failures of some products can be directly attributable to information gained through focus groups.  The most famous product launch disaster is still – even after almost 35 years – the introduction…