Once your product is out in the wild being used by customers, you should be doing everything in your power to measure their experience. You will undoubtedly have questions that need answers. Some of the bigger questions will likely be: Are customers getting value out of using your product? Who specifically is getting value out…
I’m a car guy. Since I was a little kid I’ve been fascinated by them. It started with toys then graduated to RC (remote controlled) models that I built myself from scratch and ultimately graduated to rebuilding classic muscle cars. It’s something that will always be in my DNA. What’s also great about cars is…
For those of you that have been following much of the content I product, you are no doubt well aware that there is much to do before you actually build your product. However, if you’ve ever asked yourself any of the following then this article is for you. When will I be ready to actually…
When preparing to build a new product business, much attention and time is spent on what to call our fancy new product. The good news is, I’m going to simplify this for you right now and give you some time back. First, some background. If you’ve ever agonized over what to call the product for…
Marketing for your product is powerful and critical for success, but it isn’t easy. Finish this phrase — “Maybe she’s born with it, maybe it’s….”. Sorry for that, if it’s any consolation that jingle is now stuck in my head too. However, you get my point — marketing is powerful and what is marketing to a product business — product positioning.…
There’s a reason why marketing invests heavily into experimentation. This is because the market isn’t static, it’s ever changing. Constant testing and research is necessary to stay on top of the latest trends. Depending on the market your product lives in, it could change at a faster or slower pace. Regardless, you can take to…
Solving problems isn’t enough to make your product successful. You must also position your product for success. Product positioning is all about defining how your product is the best at something specific for a particular target market and does something that is very important for them. When speaking with customers, have you experienced any of…
We pour our heart and soul into our product business, but that can be a real problem. This causes the all-too-common ‘forest through the trees problem’ when it comes to doing right by our customers and ultimately our product. If you’ve found yourself in one of these situations with your product business before then this…
Creating new features for your SaaS product is exciting. We hope that what we’re spending time building will be loved by everyone, but far too often it isn’t. On this topic, have you experienced any of the following? After releasing a new feature, customer enthusiasm is flat Customers simply aren’t using that feature You’re convinced…
Establishing pricing for your product business can feel like a real guessing game, but it shouldn’t be that way. Most product companies do not go about pricing their products the right way. In the process of selling your product have you ever experienced any of the following? Customer’s balk at your price of your product…