KPIs discussed at a business meeting. Handshake ensues.

Defining and using your business’ KPIs

Every business owner has goals for their company.  Defining and quantifying goals for your business can be the difference between success and failure. Before you act, the best approach to create and adhere to objectives is by having KPIs. What are KPIs? A Key Performance Indicator is a measurable value that indicates how well a…

zencastr podcast group

Zencastr: The almost-great podcast app

With over 32% of Americans listening to podcasts on a regular monthly basis, it’s clear that podcasting is here to stay. But while there are many options available for podcast production, most are cumbersome, hard to use, and the sound quality leaves a lot to be desired. Since there are so many options out there,…

early adopters gather around a laptop

Using early adopters to grow your market

Every entrepreneur has a dream of launching their product to a hungry market of millions that are ready to take out their wallets to buy. It is only a dream, because the reality is generally much different. Innovation spreads into the market in a systematic way, and it’s important for marketers to understand this process…

pills painkiller vitamin

Vitamins won’t kill the pain

If you are approaching product development correctly, you are first trying to find a market with an obvious unmet need. After that determination you are better equipped to design the product that fills that need. The greater the need, and the more your product satisfies it, the more successful your product is likely to be.…

Herding cats with doodle

When you need to herd cats … DOODLE!

If you’ve ever tried to organize a family reunion, you already know that one of the hardest tasks is to get participants to agree on a date. People may be coming to the event from afar, which means they’re taking into consideration various factors such as transportation and housing.  And these days, people lead such…

woman pulling money out of brown leather wallet

Product Management – Money Talks!

Most people are under the assumption that a product manager’s job is to manage a product.  In reality, their primary responsibility is to hone in on the customer’s needs. Regardless of how wonderful your product is, or how well-run your production and distribution departments are, if customers aren’t buying your product you don’t have a…