holding head in hands feeling like a failure

Three steps to avoid product failure

There’s a large body of research pointing to the fact that between 85 and 95% of products fail. While these numbers are disheartening, you could avoid becoming a statistic in the failure category. There are many factors that go into building a successful product company, but these three basic aspects to get right. Don’t put…

men looking at phone testing product

Test! Test! Test! When can I sell my product?

So far, you’ve done everything right. You’ve identified an obvious unmet need in the market, and developed an awesome product that will satisfy that need. It has unique features, unlike any other product, so there’s virtually no competition. And you’re convinced that it’s priced to sell. Now you’re ready to take your product to market,…

Man typing on laptop FullStory

What’s the story on FullStory?

FullStory is a powerful digital intelligence platform.  Let’s break the product down using the framework of the Product Launch System from NxtStep. Problem Anyone who has built a digital product is well aware of how difficult it can be to capture valuable analytics as they regard to usage.  Do your customers view your product as…

Product Marketing Frustration

My new product isn’t selling! Now what?

After many months – perhaps even longer – of creating a product that you believed would revolutionize your industry, you’ve launched it with underwhelming success. Naturally you are disappointed, but rather than wallow in self-pity, or throw in the towel altogether, what you really should be doing is a reevaluation with the purpose of discovering…

Gathering Feedback on your Minimum Viable Product

The next step in the process of gathering feedback from customers is all about testing your Minimum Viable Product (MVP). We’ve previously conducted our Problem Interviews to identify a problem worth solving and our Solution Interviews to validate that our solution resonates with our target market. Our objective at this point is to confirm with…

Interview with client

Crafting Your Exploratory Interview

Imagine you are an auto mechanic and a new customer comes into your shop with a car that needs to be repaired. Are you going to start fixing the car without asking questions? Not likely! You will no doubt start by asking a few simple questions such as, how long has the car had this…