80% of product development is wasted

If I told you there was an 80% chance that NO ONE would ever use that feature your team is building, would you still build it?

According to the Pendo feature adoption report, 80% of B2B SaaS product features are either rarely or never used.

Here’s what this means for product teams:

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  • 80% of what you invest in product development is a total loss
  • 80% of your backlog is dedicated to useless features
  • 8 out of 10 features you ship makes your product experience worse

That doesn’t sound like a particularly high-functioning product development process to me.  In fact, it sounds awfully wasteful and ineffective.

When was the last time you evaluated how many customers are using your SaaS product’s latest features?

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