I’ve seen people spend YEARS building a software product only to never release it. Ouch.
Software products can take a long time to build – especially if you don’t know exactly what to build.
A productized service on the other hand is just a set of steps organized into a procedure. In fact, I built the first procedure for my productized service, Podcast Chef, in under an hour.
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By comparison, building a custom software product will take you 3 months if you’re lucky.
When getting started in product, you should be laser focused on validating your value proposition. As such, whatever helps you bring the product to market faster is a huge win.