‘Dogfooding’ is a term used to describe using your own products or services. Here’s a portion of the entry for the term on wiki.
“Eating your own dog food or “dogfooding” is the practice of using one’s own products or services”
This is a product strategy that you can use to your advantage.
If you ‘dog food’ your own product, it can help you in various ways:
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- More immediate ROI (solving your own problem)
- Target market customer feedback (because you are the customer)
- Social proof and case studies (sharing examples with others)
This kind of progress is hard to make if you’ve built a product for someone else. That’s why ‘dog fooding’ plays so nicely with solving your own problem.
PS. The wiki link has a photo of an adorable golden retriever in it 🙂