Hunting is when you are proactively generating leads for your business.
Farming is when you invest in marketing that sends leads to you so that you can respond reactively.
As such, hunting is typically associated with sales and farming is typically associated with marketing.
Get our awesome product content delivered daily-ish to your inbox
Sign up for my free email course on how to build a profitable AI-powered B2B SaaS for less than $750
Most people have a preference when it comes to these two strategies. However, you should invest in both because when done properly, they will complement each other to help you grow much faster.