What features do we include?

Often when people are thinking about designing features for their new product they have a tendency to let their imagination run wild and get overly excited.

What if the software reads your mind about what you want for lunch then makes the meal for you!

At least at the time of writing this email that feature isn’t even possible.  It does highlight a BIG mistake a lot of people make when building products – deviating from the process.

Again, software isn’t smarter than you (yet), it’s faster and simply a tool like any other.  As such, there’s a time and a place for introducing it into your product.

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The “features” of your product are simply steps of your process that you’ve already proven effective.

I’m here to encourage you to make the feature selection step rather boring.  Trust me, you’ll be glad that you did.

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