There are lots of reasons products fail. I like to focus on the biggest ones so you are aware and can avoid them. The one I want to talk about today is premature scaling.
Premature scaling can be understood as attempting to grow your business faster and out of sync with your product.
A lot has been published on this topic from labeling it as a product death trap to being identified as the most common reason for product failure.
Unfortunately, I can speak from experience here. My first product company tanked for this very same reason.
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However, there’s hope because avoiding this trap is straightforward and overlaps well with building your product sales process the right way alongside your product.
You need to focus on making your product sales process repeatable first and scalable second. Not only will this enable you to properly build the foundation you’ll need for later stages, it will give your product a chance to keep up.