Almost all of the B2B SaaS clients I work with have no idea what type of return their investment into their product development is producing.
When I ask them about it, I typically get a response like this…
“No one has ever asked that before, but it’s a good question.”
I have a tendency to agree.
If you don’t know whether or not you’re receiving a return, how do you know whether or not it’s a good investment?