Product development investment return

Almost all of the B2B SaaS clients I work with have no idea what type of return their investment into their product development is producing.

When I ask them about it, I typically get a response like this…

“No one has ever asked that before, but it’s a good question.”

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I have a tendency to agree.

If you don’t know whether or not you’re receiving a return, how do you know whether or not it’s a good investment?

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