I’ve gone through a few iterations of investing in marketing for the companies I’ve built.
I fell victim to the shiny object syndrome a few times as I hopped from writing blogs to emails to recording videos and messing around with social media.
Ultimately I came realize that marketing is less about hopping on the latest trend and more about consistency. I was stuck in the random acts of marketing trap.
If you do anything randomly, you’ll get inconsistent results. Ever heard of people wanting to get in better shape, but only going to the gym handful of times? Doesn’t typically work.
Marketing is the same. To truly succeed with your efforts, you need to create great content and share it consistently. The best way to do this is to build the infrastructure you need to make it successful.
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Continuing with the gym example, maybe you get stuck trying to motivate yourself to even go. Instead, partner up with a buddy who goes consistently and you can hold each other accountable.
Evaluate your sticking points with marketing. What’s holding you back from investing in it consistently?
PS. For a great book on this topic checkout The 1-Page Marketing Plan by Allan Dib