Everyone wants their product sales process to scale, but first you must make it repeatable.
Achieving repeatability is the second step towards building an effective product sales process.
You’ll know you’ve achieved repeatability with your product sales process when you can create consistent results.

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For example, I want you to be able to say for X prospects that go through your process, you are able to create Y new paying customers. These numbers need to be consistent as you repeat the process.
Repeatability is key because without it we won’t know how well the process performs which will prevent us from properly scaling it.