Like many things when it comes to product, most people get marketing wrong. I know I did when I built my first product business.
The biggest question I get about marketing is – ‘when should I start?’ However, I feel a more relevant question really is ‘how should I start?’
This is because the answer to the first question is well…always. Marketing takes a while to produce results so the sooner you get started the better. Plus you’ll need time to practice and refine your message.
Knowing how to start however, that’s a little tricker. What you want is a channel that complements the other activities you are currently prioritizing.
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Podcasting works wonders for me because I’m obsessed with efficiency. I want to produce content and network at the same time and podcasting gives me the ability to do that.
So what marketing channel works best for you?