Product Launch

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E37: Building Productized Service Businesses with Audience Ops and Process Kit’s Brian Casel

Founder of Audience Ops, Process Kit, and multiple other internet-based businesses Brian Casel joins me to discuss how he transitioned from freelance work to building productized service businesses, why he prefers this business model, and what it takes to manage multiple businesses at the same time…

Brian Casel is a web developer, freelancer, and founder of multiple productized services and internet-based businesses. Here are a few of the topics we’ll discuss on this episode of Product Launch:

  • How Brian transitioned from freelance web design to building internet-based businesses.
  • Why Brian got into freelancing and how he got the idea to start his own productized service business.
  • The value of building a productized service that can run without continuous input.
  • The challenges of building a productized service business.
  • The benefits of using a productized service business model.
  • Where your product ideas should come from to lead to a successful business.
  • How to determine where to dedicate your time while building your product business.
  • The importance of having deep knowledge of the niche you are working in.
  • What it takes to manage multiple businesses at the same time.


Connecting with Brian Casel:

Connecting with the host:


  • 08:18 – “It was the first real subscription business that enabled me to phase out freelancing.”
  • 18:27 – “That’s what I love about the productized service model is that you can start it and literally have your first revenue within 30 days sometimes even faster and within 60 or 90 days you can have a decent recurring revenue stream.”
  • 31:25 – “Enter industries where you know you’re interested in and could result in you building a skill.”