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E129: AI is Low-Hanging Fruit for B2B SaaS

AI gives B2B SaaS founders the ability to do SO much SO quickly.  I want to talk about why this is good and bad plus how you should be thinking about building your SaaS to be defensible.

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Episode Transcript
 Hey folks, Sean here, and today what I want to talk to you about is how AI is the lowest hanging fruit opportunity at the moment in B2B SaaS. Now, I’ve talked about this. I’ve recorded episodes on it and I’ve written about it. AI is capable of doing way more, way faster. Right now, the tools that are out there and available will enable you to create experiences that took previously significantly longer and way more capital to produce.

That’s a good thing in one regard, in that it lowers the bar in terms of how hard it is for you to create a more powerful experience. So to do more with your B2B SaaS application. However, the challenging thing there is, it’s easier for everybody else as well. So you need to strike a balance here in that you need to figure out how to make sure that your value proposition is strong enough to be defense.

But capable enough to provide your target market with enough value. Having said that, I believe AI is still the biggest opportunity for all B2B SaaS applications out there, ones that have grown and scaled to epic levels like HubSpot, and ones that are brand new people that are working on iterating and bringing new products to market.

Now, I’m probably gonna be producing quite a bit more content on this topic because I’m leveraging AI extensively. Uh, in certain instances, and this is something I had traditionally not done, I’m almost looking for applications to use AI from the start, but in reality, what I’m doing is I’m still starting with those problems, and what I’m doing is I’m looking for how AI might make our ability to create a value proposition to solve the biggest problem we’re solving for our target.

Faster, more cost effective, easier to use, all of those types of things. And AI is capable in all of those ways. I’ve got a laundry list. I mean, I typically always do, but I’ve got a solid list of products with real potential that are in my backlog, several of which I’m gonna be releasing over the remainder of this year, and I’m gonna be bringing those updates to you as we converse over the podcast.

What I want you to take away from the message from this episode is that if you aren’t taking a closer look at its capabilities, you really need to be, you need to check out all of the AI tools out there. You know, start with Open AI’s Chat, G P T. That’s a great place to get started and then extend into some of the others as well.

Also, figure out of the tools that are out. Whether you’re going direct to the key component, like the one I just mentioned, or you’re gonna be building off of APIs that are also leveraging AI tools, right? Because in the end, what really matters to your target market is how easily conveniently cost effectively, consistently are you solving their biggest problem, right?

They’re not really gonna care all that much about the internals of your product. What people are really looking for is, can you. Whatever I have as an input and produce whatever I need as an output that enables them to achieve the outcome that they’re looking for. And if you can help them make those outcomes more successful, they’re gonna credit you with all of that value and that’s gonna be worth something to them.

Now, how much that’s precisely worth and what you should charge for access to it, that depends on your target market, the problem, the impact, the cost. And we’re gonna talk about all that stuff in greater detail as well too. But I want you to start explor. AI in terms of what it can do to level up the capabilities of your B2B SaaS application.

And you need to make sure you strike a fine balance between not just doing something that almost anyone can do with AI so that your, whatever it is you’re building into your product is defensible. Um, but understanding that these tools are more powerful now than ever, and they can help you move a lot further, a lot faster.