Product Launch

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E130: Add AI as a Team Member to Your B2B SaaS Business

Everyone is thinking of leveraging AI as an internal component of their B2B SaaS, but you can and should take it way beyond that.  AI can help you build your B2B SaaS business.  In this episode I talk more about how.

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Episode Transcript
 Hey folks, Sean here and today what I want to talk to you about is the other side of how AI can help you succeed in B2B SaaS. Now, I’ve talked quite a bit about how AI these days enable you to do significantly more, much faster, which enables you to provide a stronger value proposition and the dynamics of that.

If you haven’t listened to that episode, go back and listen on one yesterday cuz it will walk you through some of those elements. But what I want to talk to you about today is the other opportunity. That AI has for you in terms of helping you build and get better at succeeding in B2B SaaS? Now, where I am at, I launched a B2B SaaS product in the first quarter of 2023.

And I’m planning to launch at least two in the second quarter of 2023, which demonstrates just how far we can move and how quickly, but also an acceleration of progress. So what I want to be able to do is working with a few members on my team is not just launch valuable B2B SaaS products, get better at it along the way, and also get faster.

And that’s what I want to talk about in terms of how AI can help you. Now, I’ve already been using tools like Chat G P T to help me create better content, right? Gimme a story relevant to this or that, or whatever story I’m trying to tell is find me a good case study cuz those examples are really helpful.

I found ChatGPT to be very helpful for that. Oftentimes, and I’ve read so many case studies on different B2B SaaS companies that have been successful and unsuccessful, and I try to bring those to you as antidotes, but I don’t always remember the names cause there’s so many. I remember the stories largely relatively vividly, but sometimes I forget the name of the company or when it happened or whatever.

So really helpful for from that perspective, but it goes way beyond. Tools like Chat, G B T these days can help you with all of the components of the process of designing, building, launching, and then succeeding with B2B SaaS, all the way from finding those problems we’re solving or helping you find those problems we’re solving to and through building the actual application.

And we’ve been experimenting with that with great results so far. Now a step in between, which I’ll talk about as well, is when you are figuring out the positioning and how you’re going to market your unique value proposition for the problem that you wish to solve. To your target market or your icp, your ideal customer profile, your AI tools can be very helpful in this regard as well, too.

Everything from how to workshop that, how to say it, giving you ideas, not necessarily copy paste, but giving you the inspiration to figure out, how do I articulate this? I’ve got all these pieces. How do I put ’em together in the right way? All the way to and through even the code that you can essentially eventually copy and paste or whatever.

Add to the website that you wanna stand up. So your landing page, which is going to communicate that value proposition to the target market, the AI tools can help you with that. Then when you get to building, you can now relatively easily and quickly get code that works perfectly fine for your, for your product from these AI tools by asking.

And input to be translated to an output. So you can build B2B SaaS applications piecemeal. Now, by getting those components, or as I like to refer to them, Lego pieces from the AI tools, by prompting it or asking those tools what it is that you need. Think of it like building a building, but. Modular fashion.

So with like Lego pieces, each piece goes into a certain spot and enables you to build modular home much more. And that can be much more flexible and agile, but also faster. And that’s the key. It’s really the speed because a lot of the stuff that we’re doing in B2B SASS is reinventing the wheel.

Everyone’s building like an off module and a dashboard and all this kind of stuff, a payment gateway, et cetera, and wiring all that stuff up is not. The, that’s not what’s gonna make your product unique, right? What’s gonna make your product unique is how. You are uniquely solving the problem worth solving for your target market, and those are the internals.

Everything else should essentially be done as quickly as possible, and there’s pretty much universal standards at this point in terms of what people have come to expect from an experience perspective. So anyway, the point of this episode is to go beyond just thinking of using AI for the internals of what your product can do.

Leverage AI to actually help you build or go from your idea stage all the way to and through launching your actual product.