Product Launch

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E168: A Simple Yet Powerfully Effective Naming Strategy For Your B2B SaaS

Naming your B2B SaaS application is not just about creative or obscure references that only you are privy to. The biggest error startups make here is not realizing the importance of a name that relates to the product’s function and helps customers connect the dots. Instead, a thematic name that reflects the outcome of your product for your target market is a more effective naming strategy. In this episode, Sean emphasizes that marketing is hard and getting the word out there is even harder when your name does not relate to what it does. Therefore, your name should be as straightforward and simple as possible to make life easier for your business.

Key Points

  • Thematic names are more advantageous than obscure names.
  • Marketing with a name that reflects the product’s function is easier.
  • A name that is memorable makes for easy brand recognition.
  • Choosing a simple and straightforward name is crucial for startups.
  • Obscure references are one of the worst things that can happen to naming.
  • Naming is a key part of branding and, thus, requires consideration and attention to what the name says about your brand.
  • Naming a product with a name related to its function makes life easier for a business.


  • “Those obscure reference words, I think, are some of the worst things that have happened to naming.” (01:10 – 01:15)
  • “If you name your product as close as possible to what it is, what it does, and the outcome that it generates, this can make life a whole lot easier.” (01:31 – 01:42)
  • “I want people to understand what it is, what it does, the kind of outcome that they may be looking for.” (02:16 – 02:21)
  • “I want that process to be as easy as possible for them to connect the dots.” (02:22 – 02:26)
  • “Decide for yourself what do you think would be the best strategy to help you with what it is you’re trying to do when it comes to naming.” (02:56 – 03:04)

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