Product Launch

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E169: Don’t Fall for “Struggle Porn”

Summary
In this episode, Sean debunks the notion that you have to quit your day job to succeed in building a B2B SaaS company. He shares his experience of doing it part-time while still being able to sustain it in a healthy manner. He emphasizes that working backwards from your goals and following a sustainable process and strategy will make your journey more straightforward.

Key Points

  • Quitting your day job is not necessary to succeed in B2B SaaS
  • “Struggle porn” culture is unsustainable and borderline ridiculous
  • Building B2B SaaS part-time is practical, reasonable, and less risky
  • Keep your day job if you like it and use a portion of your income to fund your B2B SaaS venture
  • Having an advantage of being in the industry or target market of your solution is a bonus
  • Establishing a good track record and income before quitting your day job is appropriate
  • Ignore bad advice and build your company on your own terms

Quotes

  • “The whole struggle porn thing that’s just totally unsustainable and borderline ridiculous.” (02:00 – 02:04)
  • “If you have a day job and you like it for the most part, then keep it.” (02:43 – 02:46)

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