Summary
In this episode, Sean discusses the importance of moving beyond pay per click advertising for SaaS growth, and investing in content creation and search engine optimization (SEO). He emphasizes the need to create content that solves problems for your target market, and provides tips on using Google Ads console to find high-performing keywords. Sean stresses that SEO and content creation are long-term strategies that require consistent investment, but can yield a high return on investment in terms of driving organic traffic and increasing exposure for your SaaS product.
In this episode, Sean discusses the importance of moving beyond pay per click advertising for SaaS growth, and investing in content creation and search engine optimization (SEO). He emphasizes the need to create content that solves problems for your target market, and provides tips on using Google Ads console to find high-performing keywords. Sean stresses that SEO and content creation are long-term strategies that require consistent investment, but can yield a high return on investment in terms of driving organic traffic and increasing exposure for your SaaS product.
Key Points
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- Pay per click advertising should be cost-effective, with a positive return on investment
- Content creation and SEO are important channels for SaaS growth
- Creating content that solves problems for your target market is crucial
- Google Ads console can provide insights into high-performing keywords
- Investing in SEO and content creation is a long-term strategy that requires consistent effort
- SEO and content creation can yield a high return on investment in terms of driving organic traffic
- SaaS products should be validated before investing in SEO and content creation
Quotes
- “I try to get every dollar back that I spend in advertising in the first month” (01:01 – 01:05)
- “Those are the problems that your customers are searching for solutions to in ideal fashion” (03:18 – 03:22)
- “Sort by what’s performing best, what is giving you the best return on investment? What is performing well start creating content around that” (04:15 – 04:23)
- “SEO and content creation is one of the next best things to invest in after you’ve passed some of those milestones” (04:44 – 04:49)
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