Product Launch

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E178: How To Generate Free Leads For Your B2B SaaS

Want to generate free leads for your B2B SaaS product? Look no further than SEO. After validating your UVP, doing keyword research and writing optimized articles can get you to the top of Google’s search results. In just a few days, Sean was able to rank in the top 10 for his chosen keyword, and he’s sharing his procedure with you.

Key Points

  • SEO can be a cost-effective way to generate leads
  • Keyword research is key to identifying topics that rank well
  • Search intent matters – make sure you’re providing the right content
  • Benchmark against successful articles to create an effective outline
  • Consistent tracking of your article’s performance is important
  • Success may vary, but even modest results can make a big difference
  • Organic traffic can replace advertising budget for better optimization


  • “I’m in the top 10, which used to be the benchmark for hitting the first page of Google.”
  • “Even if I get slightly less, but I still get great results, that’s fantastic.”
  • “I’m getting the traffic from the work that I did building the organic content.”

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