Product Launch

Reading Time: 2 minutes

E180: Why You Might Want To ‘Skip the Spinning Rims’ When Building Your B2B SaaS

Summary
In this episode, Sean shares his experience of building a B2B SaaS product and how he ‘skipped the spinning rims’ or steps that may be deemed unnecessary or out of order. He suggests skipping the legal route to get trademark protection for naming components of the product as it took forever and cost a fortune. Instead, pick a name and run with it and if someone else comes after you for it, change the name. Sean recommends using generators for legal policies such as terms of service and data policy, instead of spending thousands of dollars on a legal team, as it saves time and money. He advises considering skipping non-essential steps that distract from the real mission of making the B2B SaaS product successful.

Key Points

  • Skipping legal processes, such as trademarks, can save you time and money
  • Pick a name and run with it and if someone comes after you for it, change the name
  • Generators for legal policies can be significantly cheaper and save time
  • Consider skipping non-essential steps that distract from the real mission
  • Legal teams take a copy or template and update it with your inputs
  • Skipping these steps won’t slow you down in making the B2B SaaS product successful
  • Be careful who you ask for advice as they may recommend going the proper trademark route

Quotes

  • “Marketing is hard and it’s gonna take a minute for your product to get on the map.”
  • “It distracted us from the real mission and that was making the B2B SaaS product successful.”
  • “I’m here to give you an alternative opinion based on real-life experience.”
  • “The impact of it was very minimal and is something that you can do too, but it won’t slow you down.”

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