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E183: B2B SaaS Business Model Overview

by Sean Boyce

Summary
Sean discusses the important components of the B2B SaaS business model and how it generates revenue. He explains the different strategies for a subscription-based business model, including a freemium model and a free trial. While he is not a fan of the freemium model, he sees the value in a free trial. Sean emphasizes the importance of understanding the activation points for conversion from free to paid users.

Key Points

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  • B2B SaaS business model is about generating revenue
  • Subscription-based models are common
  • Freemium model includes different tiers of capabilities, some for free
  • Free trial is a good option for understanding the product’s capabilities
  • Conversion from free to paid users is important
  • Activation points need to be identified
  • Measuring conversion percentages is crucial
Quotes
  • “You need to take a look at what you’re working on building and which of these options make sense.”
  • “You can measure the first and most important activation point, and that’s can you convert users that are using your product for free to a paid tier?”
  • “This is an overview of the B2B SaaS business model and probably the most important component.
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