Summary
In this episode, Sean discusses the importance of focusing on the bottleneck to successfully find problems worth solving in B2B SaaS. He emphasizes that the bottleneck is the slowest step in a process, and by optimizing it, one can achieve the best return on investment. Sean also highlights common mistakes in B2B SaaS, such as not applying the concept of the bottleneck to the target market, and explains that the bottleneck never truly goes away, but simply moves to another step in the process.
In this episode, Sean discusses the importance of focusing on the bottleneck to successfully find problems worth solving in B2B SaaS. He emphasizes that the bottleneck is the slowest step in a process, and by optimizing it, one can achieve the best return on investment. Sean also highlights common mistakes in B2B SaaS, such as not applying the concept of the bottleneck to the target market, and explains that the bottleneck never truly goes away, but simply moves to another step in the process.
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Key Points
- The bottleneck is the slowest step in a process
- Focusing on the bottleneck provides the best return on investment
- Common mistakes in B2B SaaS include not applying the concept of the bottleneck to the target market
- Solving a problem that isn’t at the top of the customer’s list will be harder to sell and generate revenue from
- The bottleneck never truly goes away, it just moves to another step in the process
- Continuously optimizing the bottleneck will improve the product and generate more revenue
- The key problem worth solving for B2B SaaS is always the bottleneck on the critical path of operations for the target market customer
Quotes
- “Your focus should almost exclusively be on the bottleneck in terms of what your product should be doing almost at all times.”
- “If you are not focused on the step in the process, which is the bottleneck, then you’re not gonna get the best return on investment from an optimization standpoint.”
- “If you try to optimize something that’s not the slowest step, you’re not gonna see a change in the output, which ultimately will not impact the outcome.”
- “Whatever floats to the top, that’s the top problem worth solving for your B2B SaaS.”