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E204: Tracking B2B SaaS Performance: Beyond Payment Gateways

by Sean Boyce

In this episode, Sean discusses the importance of tracking various metrics to understand the performance of your B2B SaaS beyond what payment gateways offer. He emphasizes the need to focus on the end goals and industry standards, as well as tracking user growth, conversion rates, customer acquisition cost, and lifetime value. By analyzing these metrics, you can optimize your B2B SaaS performance and make informed decisions.

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Key Points

  • Look beyond payment gateways and track additional metrics for a comprehensive understanding of your B2B SaaS performance.
  • Start with the end goals in mind and gather relevant data to determine how your product is performing compared to industry standards.
  • Measure user growth and conversion rates to evaluate the effectiveness of your marketing efforts and free trial offers.
  • Calculate customer acquisition cost (CAC) by analyzing the expenses and new users generated through channels like Google search ads.
  • Determine your lifetime value (LTV) and assess its ratio with CAC to ensure your B2B SaaS performance is optimal.
  • Monitor performance month over month to identify trends, improvements, or signs that require further analysis and intervention.
  • Use the insights gained from tracking metrics to address performance issues and enhance your B2B SaaS product.