Summary
In this episode, Sean shares his insights on what to do when the growth of your B2B SaaS business stalls or plateaus. He discusses evaluating and optimizing existing channels, expanding into new keywords and channels, and leveraging organic traffic to increase return on investment. With strategic advice and practical tips, Sean provides valuable guidance for breaking through growth plateaus and ensuring sustained business success.
In this episode, Sean shares his insights on what to do when the growth of your B2B SaaS business stalls or plateaus. He discusses evaluating and optimizing existing channels, expanding into new keywords and channels, and leveraging organic traffic to increase return on investment. With strategic advice and practical tips, Sean provides valuable guidance for breaking through growth plateaus and ensuring sustained business success.
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Key Points
- Evaluate the performance of your current channels and invest more in well-optimized channels with positive ROI.
- Explore new keywords and market shifts to expand within existing successful channels.
- Consider adding new organic traffic channels to complement or replace paid traffic.
- Invest upfront in creating quality organic content to enhance search rankings and measure conversions.
- Leverage the fixed cost of content creation to achieve long-term return on investment.
- Look for opportunities to increase ROI by driving more traffic and optimizing channels.
- Focus on driving both traffic and ROI to achieve sustained growth.
Quotes
- “Investing in more organic traffic as opposed to paid traffic… try to compliment and then potentially, eventually replace some of the paid traffic.”
- “Consider other channels that can not just drive more traffic to your site, but also increase the return on investment at the same time.”