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E207: Explaining Features and Optimizing Workflows

by Sean Boyce

In this episode, we discuss the challenge of some users struggling to understand and use all the features of a B2B SaaS application. We emphasize the importance of keeping the product simple, especially in the beginning. However, it’s normal for users to ask questions and seek assistance, even for seemingly obvious features. We highlight the opportunity to optimize workflows based on user feedback and the importance of ensuring features work consistently. This feedback can lead to making improvements and enhancing the product’s overall user experience.

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Key Points

  • Design your B2B SaaS application to be as simple and straightforward as possible.
  • Users may still struggle to figure out even seemingly obvious features.
  • Embrace user questions and see them as an opportunity for improvement.
  • Connect the dots and guide users through the steps to solve their problems.
  • User feedback can help identify suboptimal or non-obvious workflows.
  • Verify that features are functioning correctly to ensure consistency.
  • Utilize user feedback to optimize the product and enhance the user experience.
  • “Not all of your users are going to be able to figure out how to use all of your B2B SaaS application features.”