Product Launch

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E210: The Dangers of Benchmarking: Don’t Let Others Define Your Success

In this episode, Sean explores the idea of comparing your progress with yourself rather than getting caught up in the exaggerated success stories found on the internet. He emphasizes the importance of setting realistic goals and building your own path to success, based on your unique circumstances and aspirations. By focusing on steady progress and personal benchmarks, you can achieve success on your own terms.

Key Points

  • Don’t compare your progress to others; focus on improving your own performance.
  • Be aware of the extremes and unrealistic claims found on platforms like Reddit.
  • Coaching experience has given Sean insights into B2B SaaS performance.
  • Bootstrap and part-time approaches can offer convenience and potential upside.
  • Avoid the “struggle porn” mindset—pursue your passion without draining yourself.
  • Benchmark against your past self, evaluating progress over time.
  • Learn from the story of the tortoise and the hare—slow and steady wins.


  • “Realistically speaking, when it comes to B2B SaaS level performance, a lot of the stuff I find out there on the web is like, you know, I, I’m a 10K MRR in two weeks or whatever.  That’s unrealistic.”
  • “Your goal should be to try to do better than that, not necessarily look in any of these areas, see who’s achieving some ridiculous levels of success theoretically, and then feeling bad about that or that you’re not doing something right or whatever.”
  • “I’m still around to tell a lot of these stories, so I believe that probably means some things are going right and I’m hoping to transfer some of that knowledge and experience to you.”
  • “Be careful. You compare yourself against, largely compare yourself against yourself to make sure that you’re making the right kind of progress in the right areas and basically build according to what is reasonable for you, right?”