Summary
In this episode, Sean introduces a new video tool for creating digital shorts. He also discusses the importance of designing the early experience with product tiers and offers insights on offering a free trial. Sean shares how he tests pricing and functionality through tiers, weighs the costs and benefits of a free trial, and explains how to limit exposure and boost conversions.

Key Points

• Short form video content is exploding on platforms like YouTube and TikTok.
• Sean’s podcasting agency needs a tool to help with video creation.
• Creating digital shorts involves automated selection of engaging content from long-form videos.
• Designing the early experience includes deciding on product tiers and features.
• Offering a free trial can lower the barrier to entry but increases costs.
• Limiting exposure and liability is crucial when offering a free trial.
• Sean manages his costs by treating the free trial as part of customer acquisition cost.

Quotes

• “Offering a free trial is a great way to lower the barrier to entry.”
• “I limit what they can do with the tool in the free trial to avoid incurring unnecessary expenses.”