Product Launch

Reading Time: < 1 minute

E214: Diversifying Channels: A Path to Accelerated Growth

In this episode, Sean discusses the importance of adapting your growth strategies as your B2B SaaS business evolves. He highlights the need to constantly monitor performance, traction, and growth metrics to determine whether your current channels are effective in reaching your goals. Sean emphasizes the value of investing in new channels, such as SEO, content generation, and affiliate marketing, to supplement existing channels and drive accelerated growth.

Key Points

  • Regularly monitor performance, traction, and growth metrics to ensure continued growth.
  • Paid ads may plateau, necessitating the exploration of new channels.
  • SEO and content generation can boost traffic with relevant keywords.
  • Supplementing with affiliate marketing and cold outbound tactics can expand reach.
  • Understand the unit economics and return on investment for each channel.
  • Evaluate channel performance over time to identify when to invest in new channels.
  • Focus on investing in channels that provide a return and align with growth goals.


  • “What got you to where you are may not get you to the next level.”
  • “Invest in more channels that can help you reach your growth goals.”
  • “Supplement your current channel with SEO, content generation, and affiliate marketing.”
  • “Monitor performance to identify when to supplement or shift to new channels.”
  • “Invest only in channels that produce a return on investment.”
  • “Regularly evaluate channel performance and adapt strategies accordingly.”
  • “Unlock accelerated growth by diversifying your channels and investing strategically.”