Summary
In this episode, Sean discusses the differences between short-term and long-term B2B SaaS growth strategies. He emphasizes the importance of starting with the end goal in mind and measuring the economics to ensure performance. Sean shares his approach of leveraging Google Ads for short-term results and investing in SEO content marketing for long-term success. He highlights the need to constantly measure ROI and evaluate the effectiveness of different channels.
In this episode, Sean discusses the differences between short-term and long-term B2B SaaS growth strategies. He emphasizes the importance of starting with the end goal in mind and measuring the economics to ensure performance. Sean shares his approach of leveraging Google Ads for short-term results and investing in SEO content marketing for long-term success. He highlights the need to constantly measure ROI and evaluate the effectiveness of different channels.
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Key Points
- Short-term strategies rely on Google Ads for quick results and testing variables like keywords and landing pages.
- Investing in ads requires a budget, but by setting parameters and tracking metrics, one can control acquisition costs.
- Long-term strategies involve SEO content marketing, targeting the same keywords to climb search rankings gradually.
- Content generation through SEO-oriented strategies helps promote the product and attract trial users.
- Both short-term and long-term strategies aim to increase paying customers and revenue for B2B SaaS businesses.
- Measuring ROI is crucial in determining the success and profitability of marketing channels.
- Constant assessment of performance allows for optimization or replacement of ineffective strategies.
Quotes
- “I want paying customers. I wanna go beyond that too, as in I wanna maximize my LTV and ensure that they’re having a great experience.”
- “The outcome I’m looking for is more paying customers. Then I work all the way backwards to start from, to include all the steps along the way and everything respectively than need to measure.”
- “In this case, it happens to be the same for both of these channels, but for me, one’s a short term, one will work relatively quickly.”
- “Start with the end in mind and then work backwards from there to wherever you are at the moment and try to measure all of the economic elements all along the way.”
- “You can try to optimize it to see if you can improve the economics and performance, or ultimately you have to replace it.”