Product Launch

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E236: Why Regularly Using Your Product is Crucial for Building a Great B2B SaaS

In this episode, Sean emphasizes the significance of regularly using your own B2B SaaS product to increase your chances of success. He discusses how building a solution to your own problem naturally integrates product usage into your routine, ensuring a better understanding of its quality and user experience. Sean shares personal experiences and highlights the advantage of being intimately familiar with your product and its context. He stresses the importance of constantly sampling and holding your product to the highest standards, as it enables you to address any issues and impress others with its experience.

Key Points

  • Build a B2B SaaS solution for a problem you personally experience to ensure regular usage.
  • Using your own product provides a deeper understanding of its quality and user experience.
  • Lack of personal product usage makes it harder to design and build a great B2B SaaS.
  • If you’re not in the target market, it becomes challenging to force yourself into product usage.
  • Regular product usage allows for data gathering, top-of-mind awareness, and improved designs.
  • It’s analogous to a chef not tasting their own food – personal experience validates quality.
  • Ensure your product solves a problem of your own for accelerated progress in B2B SaaS.
  • “You should always be trying and sampling your own product and holding it to the highest standard.”
  • “If you are regularly using your product and building it into your routine, then you have a huge advantage on most people building B2B SaaS products.”