Product Launch

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E239: How to Make Your B2B SaaS Product Better: A Process for Success

In this episode, Sean shares a step-by-step process for improving your B2B SaaS product. By identifying and targeting the right personas, automating feedback collection, and continuously evaluating user data, you can make significant enhancements to your product over time.

Key Points

  • Define your target personas and ensure that the users of your product match those personas.
  • Collect feedback from your target personas to gain valuable insights and identify areas for improvement.
  • Utilize automation to streamline the feedback collection process and receive a consistent flow of user data.
  • Regularly evaluate user feedback to identify patterns and make data-driven product enhancements.
  • Remember that both your product and target market are dynamic, so continuous improvement is necessary.
  • Address any mismatches between user feedback and targeted personas to avoid designing your product in the wrong direction.
  • Analyze user performance and evaluate customer complaints to identify opportunities for growth channel optimization.
  • “If you’re making a bunch of changes and you’re getting different outcomes, how are you gonna know which variable led to that outcome?”