• Product Launch
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E240: Scaling Growth Through Content Marketing: My Step-by-Step Process

by Sean Boyce

Summary
In this episode, Sean shares a step-by-step process for successfully scaling growth through content marketing. He emphasizes the importance of investing in content as a key growth channel for B2B SaaS product businesses. Sean also addresses the misconception that SEO is dead and highlights the relevance and effectiveness of organic search results.

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Key Points

  • Identify keyword opportunities to make your content visible to potential customers.
  • Create great content that engages and provides value to your audience.
  • Position your product by connecting it to your content and encouraging further exploration.
  • Track your progress over time and optimize your content to stay competitive.
  • SEO is still relevant and can produce significant ROI.
  • Research existing top-ranking content to improve and exceed expectations.
  • Set up tracking tools like Google Search Console and SEMrush for performance measurement and improvement.
Quotes
  • “Content is still king and a key growth channel for B2B SaaS product businesses.”
  • “SEO is still very real, relevant, and does not have a great replacement at the moment.”
  • “Identifying keyword opportunities and creating great content are crucial steps to success.”
  • “Track your progress and optimize your content to stay ahead of the competition.”
  • “Investing in SEO and organic search can significantly increase your ROI.”
  • “Research top-ranking content and learn from their success to improve your own.”
  • “Using tools like Google Search Console and SEMrush will help you measure and improve your SEO performance.”
Tools